http://www.scottdouglasgroup.co.uk/content/pages/insights/insights.htm en-gb Thu, 11 Aug 2011 12:40:45 GMT Copyright: (C) Scott Douglas Group What is the huge difference between sales and marketingAnyone who has ever been on one of my training courses or worked with me on a marketing project, will know just how much emphasis I place on the answer to this.For the sake of brevity, Marketing is a planning process and sales is an action process. Marketing is all about deciding...) http://www.scottdouglasgroup.co.uk/content/pages/insights/insights.htm#eq1 http://www.scottdouglasgroup.co.uk/content/pages/insights/insights.htm#eq1 11 August 2011 GMT Insights One of my clients is an IT company with a superb reputation for customer service and quality of their work. They were somewhat surprised a few months ago when a major customer of theirs in Derby decided to terminate their service contract and brought in a competitor.They did all that they could to find out why and to rectify any...) http://www.scottdouglasgroup.co.uk/content/pages/insights/insights.htm#eq2 http://www.scottdouglasgroup.co.uk/content/pages/insights/insights.htm#eq2 July 19 2011 GMT Insights We know from experience and many studies just how important it is to follow up on sales visits and quotations. One US study even suggests that we optimise success with up to 12 follow up contacts. One of my clients told me this week that they had received a letter from a prospective customer telling him that...) http://www.scottdouglasgroup.co.uk/content/pages/insights/insights.htm#eq3 http://www.scottdouglasgroup.co.uk/content/pages/insights/insights.htm#eq3 6 June 2011 GMT Insights