http://www.scottdouglasgroup.co.uk/content/pages/insights/insights.htm Every day we learn something. Most days we learn more than one thing. Most days our customers are implementing our recommendations and getting results. Whilst we will always maintain the anonymity of our customers and we will protect any competitive advantage they have gained in their sector as a result of the work we do with them, we can often share their experiences with you. en-gb Sun, 14 Feb 2010 18:45:32 GMT Copyright: (C) Scott Douglas Group What is the huge difference between sales and marketingAnyone who has ever been on one of my training courses or worked with me on a marketing project, will know just how much emphasis I place on the answer to this.For the sake of brevity, Marketing is a planning process and sales is an action process. Marketing is all about deciding...) http://www.scottdouglasgroup.co.uk/content/pages/insights/insights.htm#eq1 http://www.scottdouglasgroup.co.uk/content/pages/insights/insights.htm#eq1 Sun, 14 Feb 2010 18:43:09 GMT Insights During the last few days I have managed to get through the snow to most planned meetings but it has not been easy or very time efficient.I have had Skype on my computer for a long time and use it occasionally when family and friends are overseas and for calls to overseas helplines (mainly USA).This week I have used...) http://www.scottdouglasgroup.co.uk/content/pages/insights/insights.htm#eq2 http://www.scottdouglasgroup.co.uk/content/pages/insights/insights.htm#eq2 Wed, 06 Jan 2010 18:33:47 GMT Insights One of my clients is an IT company with a superb reputation for customer service and quality of their work. They were somewhat surprised a few months ago when a major customer of theirs in Derby decided to terminate their service contract and brought in a competitor.They did all that they could to find out why and to rectify any...) http://www.scottdouglasgroup.co.uk/content/pages/insights/insights.htm#eq3 http://www.scottdouglasgroup.co.uk/content/pages/insights/insights.htm#eq3 Wed, 09 Dec 2009 17:10:53 GMT Insights In late November 2009 we exhibited at Business Yorkshire at Doncaster Racecourse. It was not a cheap experience and our investment exceeded £4000. However, the event had been well publicised, the organisation was excellent and although visitor number were down on the first day, most exhibitors felt that the organisers had done their best. Day Two of the show...) http://www.scottdouglasgroup.co.uk/content/pages/insights/insights.htm#eq4 http://www.scottdouglasgroup.co.uk/content/pages/insights/insights.htm#eq4 Fri, 27 Nov 2009 09:32:37 GMT Insights We know from experience and many studies just how important it is to follow up on sales visits and quotations. One US study even suggests that we optimise success with up to 12 follow up contacts. One of my clients told me this week that they had received a letter from a prospective customer telling him that...) http://www.scottdouglasgroup.co.uk/content/pages/insights/insights.htm#eq5 http://www.scottdouglasgroup.co.uk/content/pages/insights/insights.htm#eq5 Mon, 23 Nov 2009 10:55:36 GMT Insights I was running a training course today about how to create and develop a marketing plan. We were discussing communicationg with customers and one of the delegates, Managing Director of a sizeable local business that deals with electrical generators, provided the material for this insight. His company rents generators for a variety of on site applications and this insight...) http://www.scottdouglasgroup.co.uk/content/pages/insights/insights.htm#eq6 http://www.scottdouglasgroup.co.uk/content/pages/insights/insights.htm#eq6 Wed, 28 Oct 2009 21:25:16 GMT Insights