Recent Projects

Specialist pipe manufacturers

Research into several new market opportunities including play equipment, yacht marinas and fish farms.

Spa and Whirlpool Bath Manufacturer

Business plan, Marketing plan and practical implementation support leading to development of dealerships

Domestic/Commercial Intruder alarm company

Development of sales and marketing organisation, marketing plan and implementation of direct mail and telemarketing processes focussing on existing and new customers

Civil and Structural Engineering Company

Development of marketing infrastructure to create new customers. Set up of database and CRM , introduction of direct marketing, web site specification and development, integration of web site and e mail as part of marketing process.

Coffee Roasters and Distributors

Analysis of main profit generators. Acquisition of competitor. Development of distributors. Introduced sales of coffee machines. Database set up and development of direct mail and telemarketing. Development of customers through referral system. Development of franchise

Web site development company

Complete business review covering finance marketing, sales and resources. Business Development plan,  Marketing activity plan & evaluation of diversification opportunities

Inbound call centre

For an IT training business. Development of Business plan, marketing plan and customer service system

Language Training Centre

Database marketing for new customers. Product development and marketing/. Set up CRM, direct mail and telemarketing processes

Solicitors Practice

Evaluation of current workload, capacity and aspirations by department. Preparation and delivery of business development and marketing workshop for all solicitors in the practice leading to individual marketing plans for each department and an overall strategy for the practice as a whole.

Manned Guarding Company 

Development of the business as a franchise prototype

Hotel

Development of operational marketing plan; customer service processes and staff training; developing repeat business from existing customers.

Large Scale Steel Fabrication Company

Introduction of marketing processes, development of customer base, diversification plan relating to specific product groups Practical implementation and management training

Mining & Quarrying Machinery Manufacturer

Short term “rescue” marketing plan and practical implementation support including direct mail, exhibitions, editorial production and submission. Development of added value service components to create differentiation from competitors

Business Link/Chamber of Commerce

Marketing of information services. Development of a training workshop for the team of six people leading to an operational plan and training

Supplier to Sign Trade

Total development of marketing plan, re-alignment of sales force, introduction of sales management processes, introduction of effective CRM, Sales training, monitoring and implementation of marketing plan. Involvement in organisational  review, development and implementation of a business planning process. Management and staff development and training. Ongoing involvement at senior level.

Computer Component Supply Company –

Marketing strategy to specifically improve margins and reduce turnover. Margin improved from 9% to 20% in less than six months

Village Pub with Accommodation

Marketing plan for letting rooms included brochure copy and web site copy

Diesel/Gas Engine Manufacturer

A specific project to help the company to understand more about the UK and overseas markets for their products

Carpet Retailer/ Contracts     

Major change in direction and brand with a much wider, more comprehensive and profitable product range. Introduced range of retail selling processes and profit management processes. Established database marketing system for contract furnishings and flooring.

Building Foundation Contractor

 Developed a clear marketing plan for the business and supported implementation with the introduction of contact management and direct marketing.

HF Welding company

Strategic and operational marketing plan

Contract Landscaping

Business plan. Marketing plan. CRM implementation

4X4 Wheel cover manufacturer 

Business development plan. Financial forecasts, marketing plan. CRM introduction. Significant change to business achieved.

Domestic Central Heating maintenance and repair company 

Selling a range of service plans to domestic customers within a contracting operating radius. Developed a direct marketing campaign including proposition, leaflet and organisation of distribution through Royal Mail.

Importer and installer of canopies and awnings 

Full marketing plan and implementation support. Specification and recruitment of a marketing assistant.

Specialist software developer

Web based company  - development of marketing database and practical support with implementing a direct marketing programme. Competitor research project.

Narrow boat builder

Competitor analysis. Business plan and marketing plan. Preparation of marketing communications. Set up contact management system and supported implementation

Narrow Boat hire company

Development of marketing action plan and implementation support

Plastics injection moulding company

Re-defined strategy to maximise gross profit. Workshops with key staff for sales improvement.

Apple Dealership

Development of marketing strategy around two retail outlets mainly focussed on business to business activity for mobile and business telephone systems. Organisational review leading to business planning process and improved time management for senior personnel

Bakery and Retail outlets

Yorkshire based bakery with four retail outlets. Substantial project involving costing and pricing, increase in GP, management systems and organisation as well as re-positioning  of brand and staff training to achieve and increase in average order value of 15%.

Specialist Joinery Company

Marketing workshop leading to an action plan. Resourcing suppliers for key communications. Introduction of CRM and e mail based marketing programme

Water treatment company

Business review and analysis leading to development of marketing strategy and action plans. Sector based e marketing programme. Sales training. Supervisory management training together with monitoring systems

Specialist Training Companies

Involved in training people how to move and handle people and the other speicalising in training of staff charged with looking after children in care. Similar analysis, branding, differentiation leading to marketing plans that are primarily e mail based

Web based business directories

Working directly with the owners - mainly coaching and mentoring in sales and management skills leading to recruitment of staff and subsequent growth.

Paper converter

Family business dating back 300 years. Diversification plan. Sales plan. CRM system. Change management

Mortgage brokerage

Development of marketing action plan leading to e mail activity, web site changes and the expansion of the business through additional  agents. Mentoring for key staff in management processes. Development of organisational structure and job definitions.

Accountancy practices

Simial work with numerous practices leading to operational marketing plan; recruitment of marketing assistants; training and crm processes leading to core programmes for client development, client retention and growth of new business